1. Get your photo published, including on the Web.
2. The photo should be unusual in some way:
Use a prop such as a cigar and an arrogant, ‘don’t mess with me’- stare (David Bullard)
Clive Simpkins doing the stare (not as convincingly)
Clive Simpkins posing
Or use an unusual angle, with a glimpse of your palace in a gholfing estate in the background (Dan Roodt).
3. Write something really contemptuous about some group you hope won’t do anything back.